Google Play's requirement for a minimum of 14 consecutive days of closed testing for new apps is not an arbitrary number. It’s a carefully considered duration designed to ensure a robust testing phase that yields meaningful results.
A shorter testing period might only reveal immediate crashes or obvious bugs. 14 days allows for:
While it might feel like a long time, the 14-day period with 12 testers is an investment. It significantly reduces the risk of major issues appearing post-launch, leading to better user reviews, higher retention, and ultimately, a more successful app on Google Play.